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Meta has been testing for months a feature that allows users to cross-post content from Instagram and Facebook onto Threads. This is Meta’s social networking platform, which competes with X. TechCrunch confirmed that Meta has officially rolled the feature out to all countries where Threads can be found.
Meta has been doing this with Instagram and Facebook for years now, allowing users who are active on both platforms to share posts from their Facebook feeds to Instagram. Meta has been doing this with Instagram and Facebook since years, allowing users to share Facebook updates to Instagram or vice versa. The company played with cross-posting when it displayed suggested Threads on Instagram and Facebook in 2023. ( Now you can turn off this option.).
Connecting Threads to Meta’s app ecosystem, which has billions of users and a larger number of apps, could help Threads’ app, which recently surpassed 200 million active user count — even more.
How to cross-post images from Instagram to Threads
The new cross-posting option on Instagram, which made available as a beta test in early May is an opt-in feature and requires users toggle the Threads sharing icon when posting an image. When users cross-post Instagram posts, the caption is converted to text for the Threads posting, and hashtags are converted into plain text.
Users can choose to either use the cross-posting option once or to set up automatic sharing so that they always cross-post on Threads. This feature is available to all iOS and Android users worldwide. There is no option to post Instagram Reels on Threads.
How to cross-post threads to Facebook
Image Credits:
Screenshot of Facebook iOS app by TechCrunch
In late February , Facebook users began to see the cross-posting test for Threads. Users can now enable the Threads option when they type a post, similar to how they can turn on Instagram cross-posting. The Threads logo should be visible at the top of the page, next to the options “Only Me” or “Add an Album.”
Video posts are not included in this feature. The feature is available for Android, iOS, and all countries where Threads has been released.
What is the purpose of cross-posting on social media?
The ability to cross post from Instagram and Facebook to threads could simplify the posting for content creators and social media managers, as well as business owners. This would save them valuable time and energy. They can reach multiple audiences with the same post, instead of creating separate content for each platform.
It’s important to think about whether posting the same content on different platforms is the best strategy for certain posts. They may not translate well. A post on Instagram with a lot of hashtags might look strange when it appears as plain text on Threads. Threads uses tags, but without the hash symbol.