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reports surfaced earlier this year that Alphabet closed the books on its agtech robotics spin-out, mineral. The announcement came amid a larger financial crunch at Google’s parent. Mineral ceased operations and shifted to technology licensing, citing a crowded marketplace and profit concerns.
This month, Mineral CEO Elliott Grant reprinted a leaked memo while confirming that John Deere had acquired one of Mineral’s technology suites in order to bolster See & spray crop-spraying solution.
Grant wrote that the challenge of solving sustainable farming remains before us. “But it’s not a sprint, but a relay race.”