CannonKeys launches a modern take on a classic mechanical keyboard with the Sat75 X

Right before the mechanical keyboard hobby exploded during the pandemic, Andrew Kannan launched the Satisfaction 75 while still working as an engineer at Klaviyo. Though it took a little while for the first production run of 200 units to sell out, the Satisfaction has become somewhat of a classic. Since then, Kannan co-founded CannonKeys together with his wife, Ana Clara Oliveira, expanded the company into a full-scale custom mechanical keyboard shop and launched quite a few more successful keyboard designs of its own.

On Thursday, CannonKeys is launching a new take on the original Satisfaction 75, opening up preorders for the Sat75 X. It adds a number of modern conveniences to the original 75% design (like a hot-swap PCB, a gasket mount and pre-soldered knob) and then puts those into an injection-molded polycarbonate body.

There are three colors to choose from for now: cloud white, octo purple and stratus gray, with the last two being translucent. Most importantly, though, there’s a small LCD screen that features Bongo Cat and that counts the words per minute you write. What more could you ask for?

Image Credits: TechCrunch

At a price of $111 for the board, this is a fun and easy way to get into building a custom mechanical keyboard without breaking the bank. You’ll still need switches and keycaps, but at least for the time being, CannonKeys offers a complete set with PBT keycaps and an 80-pack of linear or tactile switches for a total of $150. As is often the case with new keyboards, it’ll be a little while before these ship, with preorders expected to arrive in early 2025.

Back in 2019, the original Satisfaction started at $400; CannonKeys is obviously trying to reach a very different market with this new release.

“When we started CannonKeys, it wasn’t meant to be a full-time job or grow to where it is today,” Kannan told me when I asked him about the origins of the company. “It was really just that I made these keyboards, and I wanted to sell them and share them with others — and it seemed that there were a lot of other people who are interested in them. So it grew some legs from there, and then, before you know it, we had employees and we had a team.”

Image Credits: TechCrunch

It was actually the disaster that was Apple’s butterfly keyboards on its MacBook laptops that got him to look at other options, including ortholinear keyboards. So he built his own from the ground up. As it turns out, that wasn’t the right style for him. “But at that point, the maker bug had hit,” he said. “I had seen that it’s possible. You can get this thing done. There’s people who will help you. And that’s when I was like, well, if I don’t like ortho, let me try to make something that I will like. … The Satisfaction 75 was actually also the first keyboard I ever designed full-on with a case and everything.”

At first, the couple ran CannonKeys out of their apartment in Providence, Rhode Island, all while Oliveira was simultaneously working on her doctorate at Brown. CannonKeys hired its first employee in 2021, and after first storing much of its inventory in what was sometimes more than half a dozen rented U-Haul containers, the company now operates out of a small warehouse.

With the Sat75 X, CannonKeys is, in some ways, reacting to a changing market. Not too long ago, there weren’t a lot of options for someone who wanted to build a custom mechanical keyboard on a budget — say under $150. There were some classics, like the Tofu and CannonKeys itself offered the Bakeneko at that price range, but choices were limited.

Image Credits: CannonKeys

“You would have things at that lower price point — like zero to $150 — and then you would have things at $400 plus, and that middle ground was missing,” Kannan said. That vacuum was quickly filled but some of the larger, more vertically integrated companies like Keychron and Akko, for example. “Now there’s way more consumer choice, and I think that’s a great thing for the hobby as a whole, and it’s good for our business as well.”

But, Kannon noted, that also means there’s no point for CannonKeys to just follow other companies like Meletrix, which makes the popular Zoom keyboards that retail for around $200 to $250.

“We’ve always wanted to make things that resonate with people and are interesting and unique. But I think now, in today’s market, that’s even more important,” he said. “The whole idea behind Sat75 X was it needs to be more approachable.”

Image Credits: CannonKeys

And I think CannonKeys succeeded there. The price point is nothing if not aggressive, especially for a small company. CannonKeys provided me with a pre-production sample of the stratus gray version of the Sat75 X, as well as a set of its NicePBT keycaps and Keygeek linear switches.

The whole point of a custom mechanical keyboard is, well, that you get to customize it. CannonKeys sent along plate foam and a silicon plate, which, together with the large silicone dampener at the bottom of the case, made for quite a nice sound signature that was neither too muted nor too high-pitched. CannonKeys also plans to sell FR4, aluminum and clear PC plates and additional gaskets.

Obviously, a plastic case on a $111 board is never going to feel as premium as a metal one that’s large and heavy with extra weights that retails for $500+. But it doesn’t feel cheap, either. I think the large silicone dampener really helps there, but for builders who like a louder, more clacky sound, removing that will definitely help them shape the board to their preferences (as well as choosing a different plate).

Image Credits: CannonKeys

The way I built it, the board ended up feeling quite stiff, which may not be to everyone’s liking. I think it would be easy enough to bring back some of the flex by choosing a different build, though I don’t think the way the PCB was built (which it shares with the more premium Satisfaction 75) is set up to ever give you the most cushioned typing feel.

At this price point, there are a few trade-offs as well. There is no wireless option, for example, and no LEDs to light up your keyboard. If those things are important to you, this simply isn’t the keyboard for you.

As somebody who tends to travel with an external keyboard, I can see myself packing this one going forward. It’s light, very pleasant to type on and not too loud.

At the end of the day, building the Sat75 X was also a good reminder of how much fun it can be to build a keyboard from the ground again. A lot of the boards I’ve tested recently were pre-builds, and while I do tend to mod them and try different switches, for example, it’s not quite the same as building something from the ground up (having said that, I love that this is a hot-swap board, because having to solder every switch just sounds tedious).

In today’s world, there aren’t a lot of day-to-day objects that we get to build and modify ourselves (outside of the occasional IKEA bookshelf). There’s nothing extremely difficult about building a custom mechanical keyboard, but it is quite satisfying.

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Sonos CEO Patrick Spence confirms 100-person layoff

Sonos has laid off 100 employees, 14 months after reducing its 1,800 headcount by seven. The home audio company confirmed the news with TechCrunch, following an initial report by The Verge.

“We made the difficult decision to say goodbye to approximately 100 team members representing 6% of the company. This action was a difficult, but necessary, measure to ensure continued, meaningful investment in Sonos’ product roadmap while setting Sonos up for long-term success,” CEO Patrick Spence notes in a statement provided to TechCrunch.

“Our continued commitment to the app recovery and delighting our customers remains our priority, and we are confident that today’s actions will not impact our ability to deliver on that promise,” Spence adds. “Today, we are focused on our departing employees and ensuring they have the support they need.”

Roughly one week ago during an earnings call, the chief executive addressed ongoing issues with Sonos’ mobile app. Spence told investors that a fix will run the company in the neighborhood of $20 million to $30 million, including efforts to bring consumers back into the fold.

“We have identified the key bugs, have a plan to fix them, and are improving our processes and staffing to ensure we successfully execute our action plan,” he said on the call.

The app’s much maligned redesign has been a massive headache for the firm, causing Spence to write an open letter to customers in May, apologizing for the poorly handled situation.

“There isn’t an employee at Sonos who isn’t pained by having let you down, and I assure you that fixing the app for all of our customers and partners has been and continues to be our number one priority,” he wrote at the time. The letter went on to include a timeline for fixes, stretching into October of this year.

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Google faces headwinds as it brings Pixel 9 to India

On Tuesday at its Made by Google event, Google announced that the new Pixel 9 line is coming to India. The news also finds the company’s new foldable launching in the world’s second largest smartphone market for the first time.

Google is expanding its sales channels in the country by partnering with two offline retail chains — Tata Group-owned Croma and Reliance’s retail subsidiary Reliance Digital — alongside its long-standing online partner Flipkart. It also introduced three walk-in service centers to improve after-sales.

However, significant challenges remain for the Android maker, which currently has less than 1% share in India.

The Pixel 9 news arrives as premium product sales are growing in India, at the expense of their low-end counterparts. Apple has been a significant beneficiary of this trend. The Cupertino company dominated the Indian smartphone market’s super-premium segment ($800+) with 83% year-on-year growth, per IDC.

Google is targeting the segment with the Pixel 9 series, which begins at 79,999 Indian rupees (~$950) for the regular Pixel 9. The line tops out at 172,999 Indian rupees (~$2,060) for the Pixel 9 Pro Fold. The iPhone 15, meanwhile, currently starts at 79,600 Indian rupees (~$950) for the base iPhone 15 and goes for as much as 193,500 (~$2,300) for the iPhone 15 Pro Max.

The story so far

Google has been selling its Pixel phones in India for quite some time, though it only recently started focusing on the country.

According to IDC data shared exclusively with TechCrunch, Google’s smartphone shipments in India grew over 1,300% to 665,000 units in 2023, up from 47,000 units in 2020. However, the company’s overall market share remained minimal at 0.5%. The affordable Pixel A series has dominated Google’s sales, with a 65% share in 2023.

Image Credits: TechCrunch / IDC

Still, even the less expensive Pixel A series isn’t a mainstream device in the country, with the Pixel 8a starting at 52,999 Indian rupees (~$630). The entry-premium ($200-$400) segment leads the Indian market with a 30% share, per the analyst firm.

Data from Counterpoint Research backs up IDC findings, with the Pixel smartphone range capturing a 1% share in India’s premium segment, with a 0.25% share in the overall smartphone market.

Counterpoint’s analysis shows the Pixel A series accounted for 73% of Google’s entire smartphone shipments in India in 2023.

“This series has helped Google expand its reach in the country,” Tarun Pathak, research director at Counterpoint, told TechCrunch. “Its affordability enabled Google to tap into a broader audience.”

“Huge high-decibel marketing spending” needed

For the last few months, Google has widened its India footprint. The company started assembling the Pixel 8 smartphones locally to appeal to the Indian government, which actively pushes brands to help make the South Asian nation a global manufacturing hub. Google’s expansion of its sales channels and after-sales in the country are also key.

Nevertheless, market experts believe Google needs to spend much more money in India to improve its go-to-market and compete with the likes of Apple and Samsung.

“The premium end of the market is seeing healthy growth, driven mainly by Apple, but it sure is evidence of a small but growing segment of consumers who have the appetite to spend. Google would like to take some share from this segment with its camera capabilities and AI-focused OS. Of course, this would need huge high-decibel marketing spending to gain a meaningful market share and consumer mindshare,” Navkendar Singh, associate vice president at IDC, told TechCrunch.

Singh added that Google needs to expand its sales channels to broaden its consumer base in the country, where online transactions constitute a single-digit percentage of retail sales.

“Only online and limited offline presence is not a viable long-term strategy in India, where consumers still feel the need to touch and feel the devices, especially in the premium segment,” he said. “Google has to make inroads in the offline channel to appeal to Samsung A series and S series consumers in the premium retail stores in India’s top 20-30 cities.”

Analysts believe that Google’s decision to begin with the two initial offline channels, alongside its online exclusivity with Flipkart, may help the smartphone vendor somewhat.

“With this multichannel approach, we can anticipate increased growth and adoption,” Pathak of Counterpoint said.

Counterpoint forecasts the Pixel series to remain below 1% share in India, with the Pixel A models continuing to drive Google’s growth.

The primary reason for Google to continue to have minimal interest from buyers in India is its pricing.

“This is not great pricing,” asserted Singh. “Absolutely out of sync. It seems Google wants to keep their margins.”

Image Credits: TechCrunch / Google

Google also offers a bunch of AI features on its new Pixel phones to attract customers. However, Singh believed consumers are not making a choice based on AI features or holding off purchases for such features.

“In the medium to longer term, AI features will play an important role in purchase pull, especially in the premium segment, more so if and when Apple decides to bring AI on-device to its iPhone,” he said.

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Made by Google 2024: All of Google’s reveals, from the Pixel 9 lineup to Gemini AI’s addition to everything

The Made by Google 2024 event has reached an end, after a busy rumor mill preceding the event, we have the full range of announcements and reveals from Google’s biggest hardware event of the year. Notably, this year’s edition is preceding Apple’s typical September iPhone reveal, with a focus on AI that anyone watching any tech event in the past couple years is well familiar with.

The event is done by the time you’re reading this, but you can catch up on the livestream archive right here, which kicked off at 10 a.m. PT. Let’s dive right into what the Google Pixel 9 lineup looks like, how Google’s Gemini AI will be incorporated in the devices, and other updates for the Nest, Pixel Watch and Pixel Buds.

Gemini Live’s stage demo was indeed live

Live demos aren’t always a guarantee, but Google kicked off its event with the promise of many live demonstrations of Gemini AI’s new capabilities that are launching Tuesday. And while the first demo had a rocky start in trying to respond to a prompt about Sabrina Carpenter, the subsequent demos on writing emails, building playlists and brainstorming ideas went more smoothly.

Gemini Live launches for Android

Google’s answer to OpenAI’s Advanced Voice Mode is going public — if you’re a Google One AI Premium subscriber. Gemini Live allows for conversational back-and-forths between users and the AI, reacting more realistically to human speech and ideally responding more like a human in turn. Google and OpenAI have both demoed their services over the past few months, though Gemini may have an advantage as our AI expert Kyle Wiggers highlights:

“The architecture of the generative AI model underpinning Live, Gemini 1.5 Pro, has a longer-than-average ‘context window,’ meaning it can take in and reason over a lot of data — theoretically hours of back-and-forth conversations — before crafting a response.”

The Pixel 9 line gets better cameras and a Gemini AI infusion

Image Credits: Google

There are now three phones in the standard Pixel 9 lineup, along with the addition of the Pixel 9 Fold Pro (more on that later). The Pixel 9 and 9 Pro are distinguished by a higher resolution for the latter, while the 9 Pro XL comes in at a bigger size (a 6.8-inch display vs. 6.3 inches), and each comes with Gemini baked-in as the default assistant.

Google already announced the end of Assistant as the default virtual helper for its phones, and it comes alongside a number of other camera and hardware upgrades, which you can roll through in detail right here.

Google’s foldable sequel: The Pixel 9 Pro Fold

Image Credits: Google

Google’s second foldable phone doesn’t reinvent the screen — it just makes it slightly bigger with an 8-inch display when fully opened. It’s thinner, with a larger external display and camera upgrades in line with the rest of the Pixel 9 lineup. It’ll still carry a steep price tag of $1,799, and yes, in case you thought we forgot, it of course comes with Gemini as its assistant. Unfurl the full Fold rundown here.

Image Credits: Google

After launching the Magic Editor last year, an AI-powered tool for editing photos, Google announced a series of updates to its editing suite that will come to the Pixel 9 line of phones. Its screenshot app will let screenshots be searched through, Pixel Studio will allow AI-generated images to be made on the devices and the auto framing feature will recompose images to put the subject in focus. Get the rundown on all the other AI additions coming right here.

Google’s Pixel Watch 3 doubles your options

Image Credits: Google

The Pixel Watch previously was only available in a 41 mm size, but this year, the lineup includes a 45 mm model. Both boast a larger display, thanks to the smaller bezels, and twice the brightness. You can get the full rundown here, with the requisite inclusion of AI, though pricing and availability have yet to be announced.

Pixel Watch 3 adds ‘loss of pulse’ detection feature

ScreenshotImage Credits: Google

Google’s biggest health-focused announcement was around a “loss of pulse” detection feature for the Pixel Watch, which can detect when the heart is “not beating in life sustaining fashion” as a result of events like cardiac arrest, respiratory failure, overdoses and so on. If the Pixel Watch detects that event, a call will be placed with medical services providing the user’s location. As with any new health feature, there’s a lot of nuance to be had, and you can get a more in-depth breakdown here.

Pixel Buds Pro 2, infused with Gemini

Image Credits: Google

Headphones are a natural fit for virtual assistants, and Google’s hoping to make the Pixel Buds Pro 2 compelling with the addition of Gemini Live, the aforementioned upgrade that makes it more compatible with natural language. They also come with a Tensor A1 chip, a first for Google’s headphones, which enabled a 27% reduction in size. Get a more detailed rundown on the $229 Pixel Buds Pro 2 here.

Trick kids into actually smiling for photos with Made You Look

Fussy kids make for lousy photos, and to help frazzled families, Google’s Made You Look feature uses a foldable screen’s front-facing camera to distract or entertain a photo’s subject. Initially it will just show something visually compelling, but Google teased that licensed characters like Joy from “Inside Out” will be added in future updates.

Pixel Weather makes its debut

Image Credits: Google

This year’s new Pixel lineup is getting its own weather app, with — you guessed it — AI capabilities. Google claims that the app will be able to be customized to only show the weather information users want to see, in addition to AI weather reports and the standard suite of forecasts and features you’d expect from a weather app. Get more on the first look at the app here.

Nest Thermostats get a long-awaited update

Image Credits: Google Nest

Announced ahead of Made by Google 2024, Nest’s Learning Thermostat is getting its first refresh in nine years, following a difficult past couple years for Nest and the entire smart home category. The pitch for the new Nest is tied to, you guessed it, Gemini AI. Google Assistant will still be the name for the company’s smart home products’ assistants, but Gemini will be used to power more natural language interactions.

Get the full rundown on the new $280 Nest, including its revamped hardware, here.

RIP Chromecast, hello Google TV Streamer

Image Credits: Google / Google

The Chromecast line is officially dead, with its 11-year run ending with the announcement of the Google TV streamer, also ahead of Made by Google. The TV Streamer does a bit more than just stream though, with the ability to act as a smart home hub for Google Home and Matter-powered devices. And, like the Nest, it will stick with Assistant, though some Gemini-powered upgrades are promised. Get the full rundown on the $100 hub here.

Recap Made by Google with the TechCrunch Minute

If you’ve come this far and want to dive even deeper into today’s reveals, check out the latest episode of the TechCrunch Minute below.

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Google’s Pixel Buds Pro 2 bring Gemini to your ears

The age of the generative AI gadget has been disappointing at best. Devices like Humane’s AI Pin and the Rabbit R1 were disappointments at launch, falling victim to their own respective hype cycles. Generative AI has a future on consumer hardware, but you’d be forgiven for believing otherwise. The technology is having its moment on handsets, and headphones are a good natural extension of that push. Announced at Tuesday’s Made By Google Event, the Pixel Buds Pro 2 are an attempt to take that next step.

The earbuds arrive a little over two years after the company released the first-generation product. As with all of the hardware unveiled at Tuesday’s event, Google is placing its generative AI experience — specifically Gemini Live’s conversational capabilities — front and center.

“With the new Gemini Live in your earbuds, you can have a real back-and-forth conversation with an AI assistant,” the company told TechCrunch. “It feels like you’re talking to a close confidante, and it even works when your phone is in your pocket. You can ask different types of questions, with more open-ended queries, more walk-and-talks and longer sessions that are more contemplative. It’s like having a co-worker that’s always available to brainstorm or talk through an idea together.”

The uneasiness of the “close confidante” bit aside, the new Pixel Buds may be the realization of something Google and various other companies have been working toward for years. A lack of natural language conversational capacity has been a roadblock to wider smart assistant adoption. Companies have been overpromising and underdelivering on that front for a decade now.

GoogleImage Credits: Google

One thing LLM-based neural networks do extraordinarily well is simulate conversation, so Gemini Live is a logical next step here. Whether or not most users will be comfortable with “walk-and-talks and longer sessions that are more contemplative,” however, is probably a question for a sociologist.

The arrival of Gemini Live on the Buds coincides with Google making Gemini the default assistant on the new Pixel 9 line. It’s powered in part by the earbuds’ Tensor A1 chip, which finds Google applying its mobile-chip-making knowhow to the Pixel Buds line for the first time.

Google says the new chip also made it possible to reduce the Buds’ size by 27%, with faster processing speeds and battery life bumped up to a stated 12 hours on the Buds and 48 hours combined with the charging case. The Buds Pro 2 also support Google’s Find My Device, so you can locate lost ones on a map or have them and the charging case ring out if they’re buried under a pile of clothes in your apartment.

The news Silent Seal passive noise canceling, coupled with improvements to the active noise canceling capabilities “cancel up to twice as much noise as before,” per Google. The $229 Buds start shipping September 26.

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Google Gemini is the Pixel 9’s default assistant

Tuesday’s Made by Google event cemented Gemini’s place as the Pixel’s default assistant. The company had previously allowed users to opt in to replace Google Assistant with the generative AI platform, and now the newly announced Pixel 9 phones are the first devices to ship that way by default.

Google notes that if users are unsatisfied with a hallucination-prone platform that might not yet be fully baked, they can roll their new handset back to what the company has taken to calling its “legacy assistant.” The title isn’t entirely apt, however. Google recently reconfirmed that Assistant will live on as part of its Nest/Home operations.

That side of Google’s hardware division recently received its own shot in the arm, courtesy of an overdue update to the Nest Learning Thermostat, the Chromecast-replacing Google TV Streamer and new AI capabilities under the hood.

Gemini currently has both the higher ceiling and the lower floor. The last few generations of neural networks have proven to be extremely impressive for a wide range of tasks, from natural language conversations to image generation. The black-box model is still prone to hiccups, however, leading some to question whether the current hype cycle may has made companies like Google overly aggressive in rolling out their solutions.

Google has already showcased a number of extremely impressive AI tools, particularly on the imaging side, including features like Magic Eraser and the new Add Me editing feature. The Pixel 9’s arrival marks additional AI features, including the Gemini 1.5 Pro-powered Live, which brings more human-like conversations to the handset.

Following the new Pixels’ arrival, Google is no doubt eyeing a broader Android-wide Gemini assistant. That adoption will come down to Google’s update timeframe and the device-makers themselves. Some, like Samsung, have been working on their own take on generative AI, though there’s no evidence that offerings like Galaxy AI have a hope of eclipsing Gemini in a meaningful way.

Also key to the timeline is whether or not Google intends to continue supporting the “legacy” Assistant indefinitely on mobile devices — and whether lower-end devices will be up to the task of adopting Gemini.

Pixel 9 devices start shipping August 22.

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Google’s Pixel Watch 3 comes in two sizes

Choice is good — especially when it comes to wearables. Human bodies come in all manner of shapes and sizes, and there’s no such thing as one size fits all. Until Tuesday’s Made by Google 2024 event, the Pixel Watch has only been available in one size: 41 mm.

Announced Tuesday, the Pixel Watch 3 adds some much-welcomed choice to the line. In addition to the 41mm model, the smartwatch will also be available in 45mm. Both versions sport larger screens than the Pixel Watch 2, owing in part to smaller bezels.

The display is now brighter, as well, jumping from a peak of 1,000 to 2,000 nits — a nice improvement for a device designed to be checked in daylight. The AMOLED display packs a 320 ppi density, with a refresh rate up to 60 Hz.

The chip remains unchanged from last year’s model. It’s a Qualcomm Snapdragon Wear 5100, with a Cortex M33 coprocessor. The battery is the same size as well, on the 41mm at 306 mAh, whereas the 45mm version’s is 420 mAh. Google is claiming the same 24 hours of battery life with the always-on display enabled. With Battery Saver mode, the life jumps to 36 hours.

That’s a nice bump over the Apple Watch’s stated 18 hours of life. Battery continues to be that product’s biggest sticking point. The OnePlus Watch 2, meanwhile, is on the other end of the spectrum at up to 100 hours. That comes courtesy of a dual-engine architecture, which switches processors to dramatically decrease power consumption.

Image Credits: Google

The other noteworthy bits are on the software side. Fitness is a core feature, as Google’s 2021 Fitbit acquisition continues to be foundational for the watch. The company is getting more serious about appealing to the running community with the Watch 3. It uses a combination of motion sensing and machine learning to form a fuller picture of things like cadence, stride length and vertical oscillation.

A new running dashboard maintains all of those metrics in a single spot.

“Create a variety of running routines — add timed warmups and cool downs, set target pace, heart rate, times, and distances, or even set up interval routines with repeats,” Google writes. “Plan, execute, and reflect to beat your best. Then execute your saved run routines with real-time on-wrist guidance via audio and haptic cues.”

The company is still trying to upsell “serious” runners to the $10 a month Fitbit Premium membership. That upgrade leverages Google AI, combined with past runs to create workout goals.

The Fitbit app now offers a Morning Brief feature, as well. That includes sleep metrics a “readiness score,” weekly goals and other health numbers. Weather’s in there as well, for a better picture of what the morning run will look like.

The 41mm starts at $350 for the WiFi model and $450 for LTE. The 45mm version runs $400 for WiFi and $500 for LTE.

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Google’s $1,799 Pixel 9 Pro Fold arrives with 8-inch inner display and Gemini

Pixel Phones dominated Tuesday’s Made by Google 2024 event. In addition to a full refresh for the Pixel 9 line, the company unveiled the successor to its first foldable, the Pixel Fold. Google rejiggered its numbering scheme this time out, jumping to Pixel 9 Pro Fold for what is its second take on the category.

The new name puts the device in line with the rest of Google’s mobile portfolio. Time will tell whether the new “Pro” bit presages the arrival of a lower cost foldable, or if it’s simply a nod to the high-end pricing and specs on the $1,799 device.

The first Pixel Fold won us over when it launched last summer. It was a well-rounded device that featured a more manageable footprint/aspect ratio than the category dominated Samsung Galaxy Z Fold.

Image Credits: Google

The Pixel 9 Pro Fold looks to be more of the same, which is a good thing. The biggest change on the hardware side is the move from a 7.6-inch (same as the Galaxy Z Fold 6) to a full 8-inch internal display when opened flat. Those extra fractions of an inch put the handset in the running for largest display on a foldable. By way of comparison, the latest iPad Mini’s display is only 0.3 inch larger.

That main screen sports a 2076 x 2152 OLED display at 373 pixels per inch. The refresh rate maxes out at 120 Hz and the brightness at 2,700 nits. The outer display is larger as well, bumped up from 5.8 to 6.3 inches. That one has 422 pixels per inch, with a 1080 x 2424 resolution. It’s covered in Gorilla Glass Victus 2.

The handset is thinner than its predecessor, as well. It’s 0.4 inch folded and 0.2 inch when open. The battery is 4650 mAh, which Google claims will get you more than 24 hours on a charge. That number jumps to 72 hours with Extreme Battery Saver mode. Like the rest of its Pixel 9 brethren, the foldable is powered by Google’s new Tensor G4 chip. That’s coupled with 16GB of RAM and either 256GB or 512GB of storage.

ScreenshotImage Credits: Google

The back of the phone inherits the even more pronounced camera bar that’s been rolled out across the line. There are three rear-facing cameras: a 48-megapixel wide, 10.5-megapixel ultra-wide and a 10.8-megapixel telephoto. The later does 5x optical zoom and up 20x with Super Res Zoom, though that’s going to start to introduce noise into the image.

The big news is, of course, the addition of Gemini as the default smart assistant. The handset comes with a year of Google One AI Premium, which includes Gemini Advanced, Gemini in Gmail and Docs, along with 2TB of Google Cloud storage. The handset also arrives with seven years of guaranteed OS and security updates, along with new features from Pixel Drops.

The Fold is coming to the U.S., Canada, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Netherlands, Norway, Switzerland, Sweden, the U.K., Australia, India, Japan, Singapore and Taiwan. It ships September 4.

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Google’s Pixel 9 line offers more size options, better cameras and Gemini by default

The new Pixel 9 lineup took centerstage during Tuesday morning’s Made by Google 2024 event. Along with the inclusion of the Pixel 9 Fold Pro, the company added an additional size option. The trio of devices are: the Pixel 9, Pixel 9 Pro and Pixel 9 Pro XL.

The Pro now sports the same size display as the base Pixel at 6.3 inches, albeit at a higher resolution (1280 x 2856 vs. 1080 x 2424). The new Pro XL model is essentially an update to last year’s 8 Pro, with a 6.8-inch display at 1344 x 2992 pixels.

Another option is a good thing, and the Pixel 9 lineup is similar to what Apple offers with the iPhone. The splitting of the Pro devices now lets people opt for a higher-spec product that isn’t overly large. The displays are around 35% brighter than their predecessors, peaking at 2,700 nits. They’re also covered with Gorilla Glass Victus 2.

The other important thing to note here is, naturally, Gemini. Through a beta program, users can assign the Pixel 8a’s Power button to trigger the platform. Now with the Pixel 9 line, the generative AI is the default assistant and replaces Google Assistant, which the company has taken to calling the “legacy assistant” in the Android context.

GoogleImage Credits: Google

If people find the new offering underwhelming or underbaked, they can switch back to Google Assistant on the devices. As we noted last week, the older Assistant will continue to play a role in the context of Google Home and Nest devices.

The industrial design gets an overhaul here, as well, with sharper corners and an even more pronounced rear-facing camera bar. The Pixel 9 sports a pair of rear cameras, while both 9 Pros have the same three-camera setup. The base device gets a 50-megapixel wide camera with 8x Super Res Zoom, coupled with a 48-megapixel ultra-wide lens. The Pros add in a 48-megapixel telephoto with 5x optical and up to 30x Super Res Zoom. The Pros also sport 42-megapixel selfie cameras.

Google continues to add to its excellent suite of AI-based editing tools here. Add Me lets someone take a picture of a group and edit themselves into the shot by merging two images together. Magic Editor also gets automatic image reframing, crop suggestions and the ability to expand images.

One place Google breaks from Apple is the decision to include the new Tensor G4 chip across the Pixel 9 line. That’s coupled with the Titan M2 security chip. The Pixel 9 ships with 12GB of RAM and either 128 or 258GB of storage. The Pros have 16GB of RAM and storage up to 1TB. Both 6.3-inch models sport a 4700 mAh battery; the XL’s is 5060 mAh. Google says all three should get 24 hours on a charge or up to 100 hours with Extreme Battery Saver mode switched on.

The Pro devices come with a year of the Google One AI Premium plan, which includes Gemini Advanced access, Gemini in Gmail and Docs, and 2TB of Google Cloud storage. All of the new handsets come with seven years of OS and security updates, along with new features included in Pixel drops.

The Pixel 9 starts at $799, the Pixel Pro at $999 and Pixel 9 Pro XL at $1,099. Preorders open Tuesday. The Pixel 9 and 9 Pro XL ship August 22. The ship date for the Pro is still TBD.

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Google begins shipping locally made Pixel 8 in India ahead of Pixel 9 launch

Google has announced the rollout of its locally produced Pixel 8 devices in India, nearly 10 months after revealing its domestic manufacturing plans for the devices, and immediately ahead of the expected Pixel 9 unveiling later this week.

The Android maker confirmed to TechCrunch that the local manufacturing is currently limited to the Pixel 8 and does not include the Pixel 8 Pro and Pixel 8a.

In October, Google announced plans to assemble the Pixel smartphone lineup in India to expand its presence in the Indian smartphone market, the world’s second-biggest after China, and to bet on India’s growing manufacturing footprint.

On Monday, Google announced its follow-up and said the first batch of the Made-in-India Pixel 8 devices had started rolling off the production lines.

Google has not yet disclosed its local manufacturing partners. However, sources confirmed to TechCrunch that Google’s global manufacturing partner, Compal, has initially partnered with India’s Dixon Technologies to assemble the Pixel 8 models locally in the country. Dixon MD Atul B Lall also confirmed its partnership with Compal during July’s earnings call, without disclosing further details.

New Delhi has been pushing global electronics brands to produce devices locally in India to compete with China and other manufacturing hubs worldwide. The Indian government has allocated billions of dollars in incentives to offer cashbacks and subsidies to companies taking the local production route.

As much as 99.2% of the domestic mobile phone demand has already been met by locally manufactured devices, according to industry shared by the minister of state for electronics and information technology, Jitin Prasad, in the Indian parliament last week. The country has seen a whopping 8,138% increase in local production of mobile phones to $50 billion worth in the financial year 2023-24, up from from $2.25 billion in 2014–15. Similarly, locally made mobile phone exports have grown to $15.37 billion in 2023–24 from $186.54 million in 2014–15.

Alongside Google, Apple and Samsung produce their devices in India, which they sell locally and export to various emerging markets. Chinese companies, including Xiaomi and Oppo, also have domestic production in the country to fulfill local demand. However, the export share of these companies has not been significant so far.

Google is hosting its hardware event on Tuesday, at which it is expected to unveil the Pixel 9 series, Pixel 9 Pro Fold, and Pixel Watch 3. The company will also likely talk about its Gemini AI upgrades specifically for mobile devices.

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