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In , a shareholder letter published Thursday, Peloton detailed its ongoing strategy to recover its financial footing. The letter highlights the implementation a new “used equipment fee” that is $126 CAD / $95 USD. The move is a bid to squeeze more revenue from second-hand items, as there are concerns that slightly used, cheaper bikes, rowers, and treadmills could cannibalize the used sales.
has led to the rise in services like Trade My Spin. This is a combination of a used equipment marketplace and a logistics network that moves the machines to their new homes. The startup announced that it would offer a $95 “activation discount” to buyers following the announcement of the new charge.
